Journal
Field notes on B2B marketing, written for operators.
Short essays on strategy, operations and the messier parts of marketing leadership. No newsletters, no funnels. Just writing.
Leadership
CMO vs Head of Marketing: why the difference matters more than you think.
Head of Marketing and CMO are not interchangeable titles. Here's what each role actually does, where the confusion causes problems, and how to know which one you need.
May 2026
7 min read
Leadership
What does a marketing team actually do? A plain English guide for non-marketers.
From marketing executive to CMO, what each level in a marketing team actually does, what it doesn't, and what to look for when hiring.
April 2026
8 min read
Reporting
What the board needs to see from marketing, and what they don't.
Most teams produce one report and hope it works for everyone. Here's how to think about the board report and the operational tracking as two different layers.
April 2026
7 min read
Reporting
Your marketing report has the numbers. Does it have the story?
A practical five-layer framework for moving from reporting activity to explaining what the numbers actually mean for the business.
March 2026
8 min read
Operations
Marketing automation: why the basics matter more than you think, and what they do to your reporting.
Bad automation quietly produces bad data, and bad data breaks your reporting. A field note on why the foundations matter more than the sophisticated end.
February 2026
7 min read
Strategy
Data first, creative second. And why it took me years to really mean it.
An honest field note on why leading with data makes creative sharper, not weaker, and how to do it without a perfect tech stack.
January 2026
6 min read
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