Approach
Diagnose. Design. Deliver.
Every engagement follows the same three-phase structure, refined over twenty years of B2B marketing leadership. Evidence first, then a plan worth executing, then the execution itself.
This is the typical structure I follow — the specifics are always shaped to the context of each business.
Diagnose
Get to the truth quickly. Where is revenue actually coming from, and where are you losing deals you should be winning?
- —Funnel and pipeline audit across last 12 months
- —8–12 customer & sales interviews
- —Positioning and ICP review
- —Tech stack, attribution and reporting audit
- —Findings memo with prioritised opportunities
Design
Turn findings into a focused plan that leadership believes in and a team can actually execute.
- —Refined positioning and messaging system
- —12-month GTM plan with channel and budget
- —Operating model: roles, agencies, cadence
- —KPIs and reporting framework
- —Quarterly OKRs for the marketing function
Deliver
Work alongside the team to execute the plan, develop the people delivering it, and build the systems that keep running after the engagement ends.
- —Weekly operating cadence with the team
- —Hiring, agency selection and onboarding
- —Hands-on leadership of priority initiatives
- —Monthly executive and board reporting
- —Succession plan from day one
Next step
The first conversation costs nothing. Thirty minutes to share context and start scoping, with no obligation either way.