Fractional marketing leadership focused on one thing: Revenue growth.
I'm Lindsay Miller, a fractional Head of Marketing for B2B businesses that have outgrown generalist support but aren't ready to hire a CMO. I bridge the gap between marketing strategy and execution by working inside your business, setting the direction, and owning the outcomes without the cost or commitment of a full-time hire.
Lindsay Miller — Principal
You might be here if…
Recognise any of these? They're more common than you think!
None of these means that something is broken. They usually mean the business has outgrown the way marketing was set up to run.
- 01
Leadership is still running marketing by default. And it's a bottleneck.
I step in as the marketing lead so you can step out, without losing momentum.
- 02
You have a team executing, but no one setting direction.
I set the strategy, prioritise the work, and raise the bar on what gets shipped.
- 03
Pipeline is lumpy. You have good months, bad months, and no clear reason why.
I rebuild the engine around the few channels that actually compound for your ICP.
- 04
You are running content, ads and events, but none of it is tied to revenue.
Reporting gets rebuilt around pipeline, conversion and payback, not vanity metrics.
- 05
The board wants a marketing plan and there isn't one.
You get a credible, commercially-grounded plan you can defend in the next meeting.
Engagements
A way of working built around commercial outcomes.
Engagements are built around a specific commercial goal, not a time commitment. The scope is agreed upfront.
Fractional Head of Marketing
Part of your leadership team, not a consultant on the outside. I set direction, run the team, and own the pipeline.
- Shape
- 6–12 months · 2–3 days/week
- Investment
- From £8,500 / month
GTM Sprint
A focused diagnostic and strategy reset, delivered in eight weeks.
- Shape
- 8 weeks · fixed scope
- Investment
- From £18,000
Advisory
Ongoing counsel for business and marketing leaders.
- Shape
- Monthly retainer
- Investment
- From £2,500 / month
Bespoke
Don't see the right fit? I shape engagements around the problem in front of you, not a fixed template.
- Shape
- Scoped to the brief
- Investment
- Priced on scope
All prices ex VAT. Engagements are scoped over a series of conversations, starting with a 30-minute introductory call. Read the full services page → See how engagements run →
Operating principles
The thinking that drives results for your business.
Strategy that ties to revenue
Every plan starts with the revenue equation. Brand and content serve it, not the other way round.
Fewer, sharper bets
Most B2B marketing fails from doing too much, badly. I cut scope until the work compounds.
Build the function, not the dependency
I leave the team stronger than I found it, with systems that keep running after the engagement ends.
Measure what changes decisions
I focus on pipeline, conversion and payback. Reporting that tells you what to do next, not what already happened.
"Most B2B businesses don't have a strategy problem or an execution problem. They have a gap between the two."
Lindsay Miller — Founder
Testimonials
What people I've worked with have said.
A selection of quotes from former colleagues, leaders and clients.
Lindsay is a seasoned marketing leader with a penchant for data-driven decision making. She oversaw a marketing team responsible for executing regional go-to-market strategies and successfully drove marketing-influenced demand and ARR. She is a true partner and thoughtful mentor.
Agatha Asch
CMO, DoorLoop
I have been reporting directly into Lindsay for nearly three years, and I can say with confidence that she is the best manager I have ever had. She has the ability to inspire every member of the team, while creating a culture of openness and collaboration.
Rachel Findlay
Product Marketing Manager, OAG
Lindsay brings a rare combination of strategic thinking and hands-on execution that consistently delivers results. As Marketing Director at Candidate.ID, she was instrumental in sharpening our go-to-market strategy, transforming how we ran marketing operations, and driving measurable impact at a critical stage of the company's growth.
Adam Gordon
Founder & CEO, Poetry
Lindsay brings a rare combination of strategic thinking and hands-on execution. During her time at Kaptio, she became a trusted partner across the commercial team — strengthening our go-to-market approach and building genuine alignment between marketing and commercial objectives. Whether leading campaign execution, managing leads, or driving operational improvements, she consistently delivered measurable impact. Lindsay is proactive, commercially minded, and a genuine pleasure to work with.
Tracy Sharp
VP of Commercial, Kaptio
Having worked closely with Lindsay for a number of years, I found her to be a key team member, leading across strategy, planning and innovation. Her well-rounded knowledge of the marketing mix, and in particular audience engagement, led to a number of successful campaigns and partner ROI. Aside from her professionalism, she is also a joy to work with and is collaborative, committed and always gets the job done!
Kerry Gallagher
Director of Business Development, WTH UK
Journal
Field notes on B2B marketing.
Start a conversation
A 30-minute call to start the conversation.
Not sure if fractional is right for you? An introductory call is a chance to share where you are and explore what would actually help. A starting point for scoping, not a final decision.